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Proposal · August 2026
Prepared for UMU · UMU is an AI-powered learning and enablement platform for corporate training, sales enablement, and microlearning, used by enterprise L&D and revenue teams.
Pipeline Growth Proposal
Qualified meetings, booked straight into
your calendar. No result, no charge.

Nurturance and Glencoco are partnering to build UMU a scalable, predictable outbound motion. You set the qualification bar. You pay only when a meeting is confirmed qualified by your team.

Why Nurturance x Glencoco

Most outbound partners give you either strategy or dialling. We combine deep industry knowledge with an all-in-one platform built for transparency and faster feedback loops, so we find what works faster than anyone else.

Deep industry experience
Nurturance brings years of hands-on B2B sales experience across fintech, insurtech, and enterprise SaaS. We design your ICP, messaging, and objection handling from real pattern recognition, not templates.
All-in-one transparency platform
Glencoco's platform records every call, tracks every objection, and surfaces AI-driven insights in real time. You see exactly what is being said to your prospects and how the market is responding.
Faster feedback loops
Because strategy and execution sit on the same platform, we can read the data and adapt your campaign in days, not quarters. Scripts, targeting, and qualification criteria evolve continuously based on live results.
Results before risk
A low monthly platform fee covers infrastructure, training, and campaign management. On top of that, you pay per qualified meeting only after your team confirms it. No long-term contracts, no ramp costs, no wasted budget.
Companies we have built pipeline for
20+
Active client engagements
£100M+
Revenue negotiated by Cormac
49%
Average sales cycle reduction
Fintech
GoCardlessChargeflowCompliappsPriorityNotchKoiEllis Wilson LimitedLet's Go CFOSingleFileInfraShift SolutionsHyperPropelr
Finance
RightExitAmerican Operator
Insurtech and healthtech
VitalityHealthtech Org
Proptech and real estate
Harcourts AuctionsHomeFix RemodelingDexters, Oakheart and Connells
Growth and marketing
AdFleetThe MakersStarbridgeMega
Notable meetings booked across campaigns

These are some of the organisations our SDRs have secured meetings with. When we say we get you in front of the right people, this is the calibre of room we are talking about.

Hover to pause · Logos shown in greyscale for discretion

ROI calculator

Enter UMU's minimum deal value to see what the pipeline is worth at a worst-case close rate of 1 in 6 meetings.

Minimum ACV (annual contract value) $25,000
Drag to set your minimum expected deal value
Meetings per month 10
Based on typical Glencoco campaign volumes
$10,000
Cost to close 1 deal
(6 meetings + platform)
150%
ROI per closed deal
worst case 1 in 6
$2.50
Revenue returned
per $1 spent
Monthly cost
$16,000
Monthly closes
1.7
Monthly revenue
$41,667
Annual revenue
$500,000
Illustrative only · modelled at a placeholder $1,500 per meeting and $1,000/month platform · final pricing to be confirmed with UMU.
The three options for building outbound pipeline
Option 1
Hire internally
$80K+ / SDR per year
  • Full brand control and alignment
  • Deep product knowledge over time
  • Can grow into AE or leadership
  • 3 to 6 month ramp before first meeting
  • Full salary paid regardless of results
  • High SDR turnover, back to zero on exit
  • Recruiting, benefits, tools and management on top
  • Single SDR equals one capacity ceiling
  • No call intelligence as a byproduct
Option 2
Retainer SDR agency
$7K–$12K / SDR per month
  • Faster ramp than internal hire
  • Structured SDR training model
  • Option to hire SDRs full-time after
  • Full retainer paid whether meetings book or not
  • High SDR churn flagged repeatedly by clients
  • Agency and client goals can misalign
  • Locked in even during slow periods
  • Weeks of onboarding before calls start
  • You pay for activity, not outcomes
Option 3 · Recommended
Glencoco x Nurturance
TBC/mo + TBC/meeting
  • TBC/month platform fee covers SDR training, AI tools, campaign management and call recording
  • TBC per qualified meeting, charged only after your team confirms
  • Zero cost for unqualified meetings or no-shows
  • Live in days, not weeks or months
  • Nurturance builds your ICP and strategy
  • You approve every SDR before they dial
  • All calls recorded with AI intelligence
  • Scale up or down, no contract penalty
How Glencoco x Nurturance eliminates every risk
✓
No salary risk. Internal hires cost $80K+ per year before a single meeting is booked. With Glencoco, your fixed cost is TBC/month for full platform access. Meeting fees are charged only after a qualified meeting runs and your team confirms it.
✓
Fraction of the retainer risk. Retainer agencies charge $7,000 to $12,000 per month per SDR whether meetings book or not. UMU pays TBC/month for full platform access, covering SDR training, AI tools, campaign management and call intelligence. On top of that, TBC per meeting only when confirmed qualified.
✓
No ramp time. Internal hires take 3 to 6 months to become productive. Retainer agencies take weeks to onboard. Glencoco SDRs are trained, assessed, and calling for UMU within days.
✓
No turnover risk. When an internal SDR or agency rep leaves, you restart the clock. On Glencoco, a deep bench steps in automatically. Your campaign never pauses because one person left.
✓
No capacity ceiling. One internal SDR is one ceiling. With Glencoco, run multiple SDRs in parallel and scale volume to match your pipeline goals at any point in time.
✓
Market intelligence as a byproduct. Every conversation becomes competitive intelligence and objection data feeding directly into your go-to-market strategy.
How it works
1
ICP and campaign design
Nurturance defines your ideal customer profile, qualification criteria, objection handling scripts, and outbound playbook built for consulting, IB, and PE decision-makers. Every SDR is trained on UMU's product value and disqualifiers before a single call is made.
Nurturance-led
2
SDRs qualify, train and activate
Vetted, AI-assisted fractional SDRs complete UMU's training module and pass a campaign-specific assessment. You can manually approve every SDR. Glencoco's AI power-dialer connects them to enriched lead lists and they begin dialling within days.
Glencoco-powered
3
Meetings booked directly into your AE calendar
Your AE calendars are connected to the Glencoco scheduler. When a prospect agrees, the SDR books instantly using your live availability. The invite lands with prospect details and qualification notes attached.
Seamless calendar integration
4
48-hour qualification window
After the meeting runs, your team has 48 hours to flag it as unqualified. Raise a dispute and no charge is applied. No questions asked.
Zero risk on quality
5
Automatic card charge on confirmation
Once the 48-hour window closes without a dispute, TBC is charged automatically to your card on file. Your TBC/month platform fee is billed separately. Clean billing tied directly to results.
Card on file
The SDR team calling for UMU
500+
Vetted active SDRs
48hr
Qualification window
100%
Calls recorded and reviewed
Assessed before they dial
Every SDR must complete UMU's training module and pass a qualification assessment on your ICP, product, and objection handling before making a single call.
AI co-pilot on every call
Glencoco's AI sits alongside SDRs in real time, surfacing suggested responses, qualification signals, and objection prompts to keep every conversation on track.
Continuous AI-driven QA
Every call is reviewed by AI. Underperforming SDRs are flagged and removed. Top performers are retained and prioritised on your campaign automatically.
You control who calls for you
Manually approve every SDR before they are permitted to represent UMU. Full visibility and control over who speaks to your prospects in market.
Calendar booking and market intelligence
1
Direct calendar booking
AE calendars are live inside the Glencoco scheduler. SDRs book into real availability the moment a prospect agrees. Invites include prospect details, qualification notes, and full call context.
2
Every call recorded automatically
All outbound calls are recorded in full, searchable and timestamped, available in your dashboard within minutes of the call ending.
3
AI-powered call insights
Glencoco's AI analyses every recording and surfaces objections, competitor mentions, buying signals, and talk-time ratios. Hundreds of conversations turned into structured insight automatically.
4
Live market intelligence dashboard
Every call feeds a live dashboard showing which objections are most common, which personas convert, which firms are engaging, and where your messaging needs to evolve.
Objection tracking
Most common objections tracked and categorised. Nurturance uses this to continuously sharpen your script and close the gaps.
Competitor intelligence
Any competitor mention during a call is automatically flagged, giving UMU a real-time view of the competitive landscape.
Pricing
Platform fee + pay-per-meeting
TBC/month platform fee covers full infrastructure: SDR recruitment, training, AI power-dialer, call recording, campaign management, and market intelligence dashboard. TBC per qualified meeting is charged to your card on file automatically once the 48-hour review window closes with no dispute raised. No charge for unqualified meetings or no-shows.
Per qualified meeting
TBC / meeting
Charged to card on file once the 48-hour window closes without a dispute. Zero charge for no-shows or unqualified meetings.
  • Pay only for confirmed SQLs
  • 48-hour review window after every meeting
  • Automatic card charge on confirmation
  • Tiered bounties available for premium outcomes
Monthly platform fee
TBC / month
Full access to Glencoco plus Nurturance's strategic layer covering ICP design, script optimisation, and campaign management.
  • AI power-dialer and enriched lead lists
  • Call recordings and AI insights dashboard
  • SDR training, QA and campaign management
  • Nurturance ICP design and script optimisation
How billing works
1
Meeting runs
The prospect attends the meeting booked directly into your AE's calendar by the Glencoco SDR.
2
48-hour review window opens
Your team has 48 hours to flag the meeting as unqualified. Raise a dispute and no charge is applied. No questions asked.
3
Automatic charge on window close
If 48 hours pass without a dispute, TBC is charged automatically to your card on file. No invoice, no delays.
Month 1 estimate (platform + 10 qualified meetings)
TBC
then TBC/mo + TBC per qualified meeting
Terms
Engagement
3-month POC
Billing
Monthly + per meeting
Review window
48 hours
Payment
Card on file
Notice
30 days
glencoco.comnurturance.uk
cormac@glencoco.io · sales@nurturance.uk · +44 7869 490421